MUMBAI: Colors Bangla, the Bengali general entertainment channel by Viacom18 is going to launch its mega quiz show Ke Hobe Banglar Kotipoti on 16 July, Monday at 9 pm. Produced by Big Synergy, this weekday prime time game show is an adaptation from an American format named Who Wants to be a Millionaire. The show is about human stories and drama, piecing together some remarkable stories and giving such aspirants an opportunity of a lifetime that promises to transform their lives.
Taking the reigns as host of the iconic game show, Bengali cinema’s stalwart Prosenjit Chatterjee has now become a dream weaver by proffering a prize of one crore with questions that can make the fortunes of a few lucky participants. Receiving an overwhelming response within days of announcement, aspiring participants from cities like Kolkata, Malda, Siliguri, Kharagpur, Durgapur and Howrah have been pouring in.
“KBC is a much-loved format and is in line with the brand philosophy of Colors Bangla, ‘Tomar Sopner Rong’. It fuels aspirations and gives everyone a chance to fulfill their dreams. Our teams have done a phenomenal job of taking the platform to all segments of society and unearthed worthy contestants who have the drive in them to grab the opportunity and challenge their destiny. While we continue to engage viewers with quality and refreshing content, we are confident that Ke Hobe Banglar Kotipoti will change the lives of many,” said Viacom18 head- regional entertainment Ravish Kumar.
Leaving no stone unturned for the promotion of the show, Colors Bangla has designed a 360-degree marketing and promotional campaign with touch points across on-ground, outdoor, radio, print, cross channels and digital.
Speaking about the success of the KBC franchise in India, BIG Synergy Media Limited creative producer Siddharth Basu said, “With Ke Hobe Bangla R Kotipoti, the KBC franchise has become more than just a quiz show. It is an enlightening journey filled with humane stories and unforgettable moments. The platform is more than a show; it is a life-changing experience for the participants based only on the power of their knowledge and nerve. Prosenjit is the perfect choice as host for the Bengali version of KBC, with his signature charisma and personality, making the show even more entertaining for the viewers of the show.”
Taking it one notch higher, Viacom18’s digital platform, Voot, will give viewers an opportunity to feel the thrill and excitement of being a part of the game show through innovative and lucrative games week on week. On weekdays, viewers will get a chance to answer the ‘Bari Boshe Baajimaat’ (Ghar Baithe Jeeto Jackpot) question only available on VOOT to win Rs 50,000 every week, while on the weekends, viewers can play an emulation of the KBC game digitally and stand a chance to win a smartphone every week.
