MUMBAI: Backed by the success of its last on ground event Jai Baba Baijanath in Deogarh – Jharkhand Big Magic Ganga, the flagship No. 1 regional entertainment channel from the Reliance Broadcast Network bouquet is all set to launch its second mega on-ground property Jai Chatti Mai with Bhojpuri superstar Nirahua.
The special is pegged on the region’s biggest festival Chatt Pooja and is yet another innovation from the region’s No. 1 television channel. Jai Chatti Mai will have devotional programming elements from 25th October - 30th of October titled 6 Din Pawan Chatt Ke packed with biggest celebrities of region like Manoj Tiwari, Nirahua, Malini Awasthi, Gopal Rai, Devi and host of other stars. It will see a huge amplification through a LIVE musical event from the Ganga Ghats of Patna on the 29 October which will witness crowd of 5lacs.
Backed by the insight that religion and festivities rule the hearts and pulse of audiences, the special offering has been crafted to ensure an entertainment package with excellent appeal. Additionally, in keep with the learnings from a recently held on-ground show titled Jai Baba Baijanath with singing star Pawan Singh, which saw more 20,000 audiences engage with the on ground event and millions tuning to watch it on television. It delivered GVT’s of 29 (000’; in CS 4+; Wk 1-36; Bihar & Jhk), BIG Magic Ganga is all set to create another success story through this property.
Special Programming 25 – 30 October:
Live Chatt event - 29 October – Opportunity of largest regional connect
A live musical extravaganza on the ghats of the river Ganges which will see superstar Nirahua along with singing stars like Gopal Rai, Devi Ajit Anand, singing hand-picked Chatt songs which are most popular during the Chatt celebrations. With the ghats known to have devotees thronging the venue to perform the Chatt puja, the event has been superbly timed for best optimal connect on-ground touching more than 5 lacs people and more viewers on television from 5pm till 11pm in the evening.
The offering will see a multi-media marketing campaign across radio, television, outdoor, on ground and digital.
Commenting on this enormous exercise building local connect as region’s No 1 channel, Reliance Broadcast Network COO Lavneesh Gupta said, “As as leader, BIG Magic Ganga takes pride in connecting with the region’s largest festival, through the cultural ethos of the state. We are taking this bold initiative of organizing for the first time a live event on the banks of the Ganga, which shall be televised throughout the evening. Similar to the other popular events on the banks of Ganga, we hope this event representing the culture and identity of the region will grow in such magnitude over the next few years. We thank our partners, distributors and people of the region who have experienced our offerings and accepted it.”
The largest offering from the regions No. 1 player, making it an annual offering which will be revisited each year.
Big Magic Ganga is available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN, Dish TV, Airtel Digital and Reliance Digital TV and other all independent operators.
