MUMBAI: Anurradha Prasad's B.A.G. Films Ltd has announced that it has initiated its presence in the feature film segment with the launch of Telugu version of the movie Shirdi Sai Baba in Andhra Pradesh.

The movie was released on 11 August in Vijayawada, Eluru, Vizag and Kakinanda.
 
 

With this step, B.A.G. Films, which also enjoys a strong presence in the programming and new media (mobile value added) business segments besides running a media school, proposes to establish its presence in films.

Commenting on the performance during the quarter and year under review, B.A.G. Films managing director Anurradha Prasad said, "We are excited about the release of our first feature film and are happy that our presence in the segment has been initiated with an auspicious film like Shirdi Sai Baba. Going forward, B.A.G. Films proposes to produce small to medium budget films in various Indian languages, which will enable it to expand its presence in the segment."
 
 

The film, which was originally launched in Hindi, was directed by Deepak Balraj Vij, music composed by Late Pandurang Dixit.

B.A.G Films dubbed the film in Telugu for which the songs have been translated in Telugu and re-sung by the great singer Padamshree Hariharan. The star cast includes Sudhir Dalvi, Shammi Kapoor, Dharmendra, Suresh Oberoi and Aushim Khetrapal.

The response to the movie has been very encouraging, as a result of which the company proposes to extend the release to other regions in the state.