MUMBAI: Asianet News, a leading news channel in Kerala, continues to be the best in the state, securing the first position in popularity ratings with a total viewership of 43 per cent.
With 233 GRP points, the channel has topped the charts consecutively for the past 31 weeks of the year. This validates the reign of Asianet news as the market leader in the state.
The channel’s forerunner programme, News Hour, telecast on all days of the week, broke all the records throughout the week by capturing 51 per cent of the viewership by any news channel. This is the same in the case of the prime time bulletins with 9@9, airing the major nine news of the day, obtaining 47 per cent and the news bulletin at 10pm bagging 52 per cent of the total viewership.
The channel has always given equal importance to its current affairs programmes, making it favourite among the viewers. The four new programmes, namely, Maravil Thirivil, Malabar Manual, Vazhivilakku and Padhathi Swapnangal telecast on Monday to Thursday respectively, show the channel’s multifaceted outlook. The programmes Malabar Manual and Maravil Thirivil are making waves from the initial weeks of telecast.
Asianet news continued to top the charts in all the segments, including the Male AB 22+ category, focusing the Urban+Rural market in Kerala even on the 31st week. The channel had earlier scaled heights by becoming the first news channel to beat the general entertainment channels (GEC) in popularity ratings by securing 309 GRP points on the 28th week of the year.
The feat attained by Asianet news makes it clear the viewership loyalty of Keralites towards the channel.
Asianet News is the flag ship property of Asianet News Network. Asianet News Network boasts of other marquee brands - Suvarna News, Kannada Prabha and the recently launched, Republic TV - each a distinct leader in its micro markets.
Asianet News’s digital property www.asianetnews.tv is the fastest growing vernacular Digital content platform from South India with strong content in Malayalam, Kannada, Telugu, Tamil and English.
