MUMBAI: '24 Ghanta', the 24-hour Bengali news channel from Zee Aakash News Private Limited, has proven its excellence in the Bengali News genre within a very short span of its existence. Now, the Channel's excellence is apparent on the TRP charts also, a press release from the channel claimed today.

The recent data of TAM (w.e. 30th Dec'06, C&S 15+, Mkt – WB+Kol) shows that '24 Ghanta ' is the clear leader in the Bengali news channel market.

The channel achieved remarkable market share of 40, said the statement, adding that this is considerably above Star Ananda. With its swift and in-depth reporting, the channel is enjoying the status of favourite Bengali News channel in the region.

The latest figures suggests that '24 Ghanta' is leading the pack in Kolkata with a market share that is 26 per cent higher than that of Star Ananda.

The sustained and relentless efforts by high quality professionals, who worked round-the-clock lead to the success story of the channel. They made sure to report authentic and accurate information with lightning speed.

24 Ghanta's strength lies in its innovation-led content, information without bias, bold exposes and its incisive analysis with supportive visuals.

The channel marks a watershed in television journalism in Bengali language. It has redefined journalism in the region, at a time when television journalism was fast degenerating into a medium for dishing out cheap sensationalism and distorted information laced with figment of imagination.