Mumbai: Zee Entertainment Enterprises (Zeel) has elevated Kaushik Misra as head of non-fiction at Zee TV, the company’s Hindi general entertainment channel.

Misra has been associated with Zeel for over 12 years. Earlier, he was director of programming – non-fiction for Zee TV. He has expertise in public relations, brand management, digital marketing and content development.

Misra has played a key role in building iconic properties such as Dance India Dance and Sa Re Ga Ma Pa. He has also been a part of Zee TV’s refresh campaign ‘Aaj Likhenge Kal’.

He is an alumnus of St. Xavier’s College and completed his MBA from Symbiosis Institute of Media and Communication, Pune.