Mumbai: Zee Entertainment Enterprises (Zeel) has elevated Adil Memon as executive vice president of content and marketing. He updated his new role on LinkedIn.

Memon has been associated with the company for over 14 years. He was previously vice president of content and marketing and led the content and marketing verticals in the Middle East and North Africa (MENA) region. He is responsible for developing strategic partnerships and creating new IPs in content and marketing. Memon pioneered localising Indian drama formats in the MENA region through co-production as Arabic originals.

He has expertise across media such as TV, print and digital.