MUMBAI: Zee TV has elevated its VP - marketing Azmat Jagmag, who has been a part of the company for a decade and half now, as the marketing head.

Sources confirmed the news to Indiantelevision.com, and that the position was vacant since one-and-a-half years. Earlier, Sorbojeet Chatterjee was heading the marketing department as a senior VP.

Jagmag started working with the Zee group in 2005 as a marketing executive where she was looking after the formulation of marketing plans for film premieres and building appointment viewership for slots such as Shanivaar Ki Raat Amitabh ke Saath (SKRAKS), The Showman Show and Bhakti KI Shakti.

Later, she was promoted as the marketing manager to then as the AVP. In 2013, she was designated as the brand marketing head for Zee Anmol. Prior to this role, she was the VP - marketing for Zee and her profile included managing channel share, marketing planning, brand building, budget planning and optimisation.