Mumbai: He's hoping to bring some joy to Zee News. Veteran broadcast executive Joy Chakraborthy has hopped on board Zee Media as its chief business officer. His task: oversee advertising, distribution, sales and marketing at the news network. Chakraborthy has over 27 years of experience in the media industry with a core competence of ad sales and revenue generation.

His last employment was with the Manish Shah promoted Goldmines Telefilms as its CEO, a post he held for eight months.

Prior to that  he was the CEO of Enterr10 Media and even before that with TV Today.

It is a homecoming of sorts for Joy as in the past he held the position of executive director at Zee Group.  He has had experience with the print medium too as director of the Times of India group. He served as president-TV18 and executive vice president-Star TV in the early 2000s.

He is an alumnus of the Harvard Business School and a graduate from National Defence Academy.