Mumbai: Zee Media has announced the appointment of Abhishek Nigam as its chief operating officer for the digital business. He was previously associated with Airtel as product head for its B2C platform.
Nigam will be responsible for the entire digital operations that include 20 brands across 12 languages touching more than 300 million viewers across digital replicas of Zee Media’s 14 linear news channels along with websites such as India.com, BGR.in, BollywoodLife.com, TheHealthsite.com, and CricketCountry.com, the company said in a statement.
Commenting on the appointment, Zee group chief strategy and innovation officer Bibek Agarwala said, “Irrespective of the prevailing challenges, Zee Digital has reported exponential growth within last few years through strategic communications and technological advancements. With extensive experience and knowledge in the technology, product, and sales domain, Abhishek Nigam will definitely add value to the company's vision and the overall implementation and development trajectory."
"Moving ahead, we are looking forward to an aggressive growth roadmap that will help achieve a differentiated and sustainable competitive positioning for Zee Media's digital assets in this dynamically changing digital ecosystem", he added.
Commenting on his new role, Nigam shared, "I am delighted to join hands with India’s most diversified digital publishing group. It would be an honour to work with the highly knowledgeable leadership. My endeavour would be to help Zee Media scale new heights across the globe by aligning all the Digital assets and bringing in synergies through strategic measures and latest technological innovations."
As a seasoned professional with 15 years of experience, Nigam has worked with Times Internet and Jagran Group across product leadership roles. He also holds expertise in handling the vernacular language market. An IIT-Delhi alumnus, Nigam holds a B. Tech and M. Tech degree. His educational qualification also includes a senior management program from IIM, Calcutta, and AI professional program from Stanford University.
