MUMBAI: Filmmaker Vikram Bhatt, one of this generation's audacious story-tellers, recently announced his latest production venture -- Loneranger Productions focusing on television and digital content.

To run his operations and strategically align the business and creative vision, Bhatt has brought on board Arunabh Madhur as the chief business officer (CBO).

Madhur comes with a good profile in the entertainment after being associated with brands like Star TV, Turner International, Reliance Entertainment, Times Network and ran his Entrepreneurial Technology Venture for the last three years. His expertise combines his understanding of content partnerships with his astute business strategy to make sure he helps create world-class alliances and brand legacies.

In addition to Madhur, Bhatt has also brought on board Amar P Thakkar as the CFO who comes with good experience at Balaji Telefilms, Sony Pictures Entertainment, Inspired Entertainment - Rhiti Sports.

Bhatt says, "Being more on the creative side, I wanted a team from the other side -- which would bolster the business of the company."

Madhur says, "VB brings 25 years legacy of compelling and edgy story-telling from theatres to mobile screens. With internet and mobile penetration growth at its peak, the time is best to bring content and technology together for viewers and advertisers."