MUMBAI: Vikas Handu has joined India TV as a vice president, Digital Strategy. Prior to this he had been heading product and technology at The Indian Express group. He will report to Ritu Dhawan, MD and CEO, India TV.

Handu played a pivotal role in taking forward The Indian Express brand on the digital platform, opening up new avenues for traffic growth and revenues.

On his appointment Handu said, “India TV as a brand has grown immensely and has established itself as one of the foremost media brands in the country. I am excited for this opportunity that shall let me contribute to India TV’s rapidly growing digital footprint.”

In his new role as business head, Handu shall be responsible for spearheading India TV digital. His portfolio includes indiatvnews.com,khabarindiatv.com and paisa.khabarindia.com, amongst others.

India TV MD and CEO Ritu Dhawan on the appointment said, “We welcome Vikas on board and we are sure that with the type of track record he has, he will be able to seamlessly match our digital division’s growth with the continuous & rapid rise and rise of India TV.”

Handu specializes in setting up product and technology operations for media organizations and has over 20 years of experience in managing business operations in diversified verticals, which includes business development, strategic alliances and content syndication.