Mumbai: Viacom18 has appointed Mandar Naik as director – revenue strategy and planning. He joined the company in November.

Naik was previously associated with Sony Pictures Networks India since March 2016 and quit as senior manager – strategic planning and research. He has also had stints at Star India, Ipsos and Nielsen India. A strategy planning manager with a demonstrated history of working in the broadcast media industry, his expertise lies in the areas of analytics, sales planning, revenue strategy, market intelligence, media research, market research and marketing.

He completed his MBA in marketing from N. L. Dalmia Institute of Management.