NEW DELHI: Network has hired Gaurav Mehra as VP of its TV and digital convergence specialist unit, TV9 Studio. He will be reporting to Raktim Das, who recently joined as the COO of this business unit.

Before joining TV9 Network, Mehra was national vertical head at Zee Innovation Studio. An alumnus of Faculty of Management (FMS), Delhi University and comes with a diverse experience of almost 2 decades in FMCG, Telecom, Radio, & Broadcast. He has held multiple positions with groups like Network18 Group, Reliance Broadcast Network Limited (BIG FM & BIG MAGIC), Idea Cellular Limited (Spice), Vodafone India (Hutch).

TV9 Studio has been set up as a specialist unit that will enable the convergence of traditional TV and digital. Besides developing content products, TV9 Studio will offer innovative business solutions to brands, design platform-agnostic content to weave brand stories and sustain meaningful conversations with consumers.

TV9 Network comprises four regional language leaders in TV9 Telugu, TV9 Kannada, TV9 Marathi and TV9 Gujarati, and the national Hindi news channel TV9 Bharatvarsh, which has earned a place for itself in the league of the Top 3.