MUMBAI: Sujeet Mishra, Times Now’s former marketing head has joined Zee Media. Confirming the news to Indiantelevision.com, Mishra said that his last day in Times Now was on 5 September 2018.

Having joined Times Now in December last year, Mishra was leading the brand’s strategic planning and communication, including new brand initiatives, consumer research, market development across ATL, BTL and digital platforms.

With over 13 years of experience in marketing and brand communications, Mishra had joined Times Now after a successful stint at ABP News Network where he was overseeing four news brands, managed IP events and played a pivotal role in the brand transition of the channel from Star News to ABP News.

Prior to joining ABP News Network in 2006, Mishra was working with Dainik Jagran and ETV Network. Mishra is an alumnus of IIM Ahmedabad’s marketing executive development program.