MUMBAI: Nat Geo and Fox Networks Group India country head Swati Mohan is serving her notice period that ends in June. She will be joining global streaming platform Netflix as marketing director.
Under her leadership, Nation Geographic underwent a rebranding exercise in 2016, wherein, among other things, ‘Channel’ was dropped from the nomen clature. This was a part of a global exercise that took place. Earlier this year, lifestyle channel Fox Life also got a brand and content refresh in order to remain in tune with the changes in the category.
Mohan has over 16 years of experience in the industry, with a wide spectrum of work across companies, including Group M, O&M, FBC Media and Endemol.
Recently, Netflix also appointed Srishti Behl as director, international originals, Netflix India, in order to build its original content portfolio in the country.
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