MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Speaking on his appointment, Lulla says, “I am incredibly excited to join Balaji Telefilms at this stage of the company's evolution into a B2C media business. Balaji Telefilms has a great combination of engaging and compelling content and distribution on the back of explosive growth in online video consumption. Balaji Telefilms is well positioned to become a leading player in the Indian media sector and I am motivated to join the leadership team and all the great people that have fuelled Balaji Telefilms success so far.”

Balaji Telefilms managing director Shobha Kapoor adds, “We are pleased that Sunil will be joining us as group CEO and are confident that he is the right person to lead Balaji to the next stage of growth and value creation. He is a seasoned leader with a stellar leadership reputation and brings with him a wealth of consumer business experience. The Indian media sector is undergoing massive change which also creates enormous opportunities for us at Balaji Telefilms and Sunil will lead the efforts with the rest of the team to seize these opportunities and create value for all our stakeholders.”

Lulla has over three decades of experience across media, entertainment and broadcast industry. In his last stint, he was the chairman and managing director of ad agency Grey Group India. He has worked with Saregama, MTV, Sony and other networks and launched the TV network for Bennett Coleman & Co, The Times Television Network.