MUMBAI: Gayatri Yadav, one of Star India’s most important executives, has decided to move on. Indiantelevision.com, through multiple sources, has learnt that September will be Gayatri’s last month with the organisation post which she is likely to pursue her entrepreneurial venture.

“Yes. This is to confirm Gayatri, who has had a long and fruitful association with Star India, is moving on. We wish her all the best in her new venture,” a Disney spokesperson told Indiantelevision.com

As president and head consumer strategy and innovation, Gayatri’s mandate was to drive future growth on the back of brand and marketing strategy and big data and analytics.

Having joined the Star network in 2011 as marketing head, Gayatri has been the force behind some of Star’s most crucial and memorable campaigns and shows like the launch of Satyamev Jayate, the refresh and expansion of Star Sports, marketing launch of its streaming service Hotstar and crafting the Nayi Soch brand plan on Star Plus.

More recently, under her leadership, Star India was first off the blocks among all major broadcasters to unleash a nation-wide marketing blitzkrieg to announce new channel pricing and packs under TRAI’s new tariff regime.

Gayatri has over 20 years of experience in marketing across consumer products and media. She started her career at Procter and Gamble in brand management working across categories and brands and later joined General Mills where as chief marketing officer she was responsible for launching Pillsbury and mounting a strong and distinguished portfolio of brands creating various categories in the then budding packaged foods market.