Mumbai: Siddhesh Maldikar has joined Zee Entertainment Enterprises Ltd-owned Hindi GEC Zee TV as director of marketing.

In his most recent role, Maldikar was associated with Sony Pictures Networks India, where he worked as senior manager of marketing.

“New Beginnings as I start my journey with Zee TV as Director - Marketing,” Maldikar wrote in a LinkedIn post, announcing his move.

An alumnus of N L Dalmia Institute of Management, Maldikar is a marketing professional with experience in FMCG and media & broadcasting.

Prior to Sony, he worked with Hindustan Unilever Ltd as a senior brand executive, Magnum Ice Creams. While at HUL, Maldikar helmed the launch of Magnum in India in five cities which includes a test launch in Chennai in 2013. He also had a stint at Temptation Foods Ltd.