MUMBAI: Shringar Cinemas Ltd, has announced the appointment of Arun Mehra as chief marketing officer (CMO). Shringar operates the Fame chain of multiplexes.
 

According an official release, announcing the appointment of
Shringar Cinemas Pvt Ltd managing director Shravan Shroff said, "As we embark on this journey, towards making Shringar Cinemas the country's leading enterprise, I am delighted to announce the latest entrant to the Shringar family, Arun Mehra who will take charge as chief marketing officer of Shringar Cinemas Ltd."

Shroff adds, "Arun brings with him years of experience and expertise in entertainment marketing, having worked with some of the biggest brands in the entertainment industry. I believe that his vast experience in the entertainment industry will successfully lead Shringar Cinemas in its next phase of growth."
 
 
Armed with over 12 years of experience in the entertainment industry, Mehra started his career with Ogilvy and Mather Advertising and moved on to Pineapple events. Whereafter he joined MTV India.

After a four year stint with MTV India, Arun moved to Times Internet where he conceptualised and spearheaded some path breaking marketing initiatives for indiatimes.com and also launched India's biggest lifestyle channel - Zoom TV.

Speaking on his new role at Shringar Cinemas Ltd, Mehra said, "These are exciting times at Shringar Cinemas. I consider it my privilege to be a part of a company which has carved a niche for itself in the movie exhibition industry with its strong emphasis on service excellence and setting new standards in the industry. I'm certainly looking forward to working with the team to achieve the objectives set by them."