Mumbai: Shemaroo Entertainment has expanded the role of Prasanna Patil from handling domestic telecom business to head of global telecom business. Outside of India, Shemaroo is entrenched in markets such as Southeast Asia, the Middle East among others.

“Shemaroo is looking to expand its presence in international markets through strategic partnerships with leading global telecom operators, ISPs, and OEMs,” said the company in a statement. “Shemaroo will not only look for last mile access through B2B2C partnerships but will also widen the reach and visibility in these territories. It will specially focus on ShemarooMe OTT to expand further with telco as well as non-telco partnerships in the international market.”

Patil has an experience of two decades in the telecom industry in the content and revenue domain.

“Partnerships with Global telecom businesses is an important pillar of growth for us,” said Shemaroo Entertainment COO Kranti Gada. “With Prasanna’s proven track record of devising effective strategies for augmenting business, identifying and penetrating newer regions with a keen focus on content, I am confident that we will be able to become an entrenched player on the global stage.”

“I am excited to take up this new role and steer the company’s growth plans globally,” said Prasanna Patil. “Shemaroo has a strong brand lineage and a robust content repository that caters to the evolving taste of consumers. The last couple of years have shown the consumer’s insatiable appetite for Indian content and I am sure that through our content offering, we can tap into newer audiences who are looking for authentic Indian content globally.”

Shemaroo is present in 14 countries with more than 23 international telecom operators. Etisalat and Du in UAE, Celcom and Digi Telecommunications in Malaysia, and Ooredoo in Qatar are some of the major existing telecom partners worldwide.