Mumbai: Shemaroo Entertainment has elevated Subhash Somani as the business head of Shemaroo’s Hindi GEC cluster, which includes Shemaroo TV and the recently launched Shemaroo Umang.

In his new position, Subhash will be in charge of the Hindi GEC group of channels in his new position and will report to Shemaroo’s broadcast business COO, Sandeep Gupta.

Prior to the new role, Subhash was leading the DTH VAS business for Shemaroo, where he was responsible for driving strategic partnerships and launching new services.

He was in charge of Shemaroo TV's operations and was instrumental in extending its reach.

With this promotion, Subhash will assign his responsibilities to Sahil Bhambri, who will take charge of Shemaroo's DTH VAS business.

Shemaroo Entertainment CEO Hiren Gada said, "We are extremely delighted to elevate Subhash Somani to his new role. He has contributed immensely to expanding our DTH VAS business for Shemaroo and has been one of the key driving forces for steering the channel’s growth. We are confident that Subhash’s prowess in identifying new opportunities and thorough market knowledge will enable us to further grow our Hindi GEC cluster. His elevation is aptly timed as we are strengthening the broadcast business and are getting ready to launch a slate of original content."

Shemaroo TV & Shemaroo Umang business head Subhash Somani said, "It has been an enriching experience to lead the DTH VAS business of Shemaroo, and I am grateful and thrilled to take up additional responsibilities. As Shemaroo aims to beef up its broadcast business with its Hindi GEC offerings, I look forward to starting this exciting journey."

"Subhash has been a critical team player and has played a vital role in expanding and strengthening our content offering & increasing the viewer base of Shemaroo TV. With this promotion, Subhash will now take over more responsibilities and help us achieve the growth plans for our Hindi GEC cluster. He is an extremely enthusiastic person who loves to take up new challenges head-on. We wish him all the best, and I am confident that Subhash’s dynamism and determination will help us scale newer heights," added Shemaroo Entertainment broadcast business COO Sandeep Gupta.