MUMBAI: Network18 Digital has promoted Sangeetha Ayer as head of brand marketing. She will be leading Network18’s digital verticals such as moneycontrol and Firstpost among others.

Indiantelevision.com has also learnt that Aiyer will be reporting to the company’s president—digital and corporate strategy Puneet Singhvi. 

Aiyer commenced her career in 2006 as brand manager at Reliance Broadcast Network. After a year or so, she joined Star India as senior manager marketing at channel V. After spending eleven months at the organisation, she made her move to Times Television Network as senior manager brand and marketing. In 2011, she was the VP and head marketing at A+E Networks and later got elevated to head marketing and digital initiatives.  

Earlier Network18 had decided to suspend the publication of the weekly newspaper Firstpost Newspaper that was launched on 26 January 2019. Network18 said in a statement that Firstpost in Print was one such experiment to provide a weekend reading experience to a different audience than online. It also mentioned that the brand has believed in constantly experimenting and re-investing itself and it has provided the company with good learning.