MUMBAI: After almost a decade, Sangeetha Aiyer has stepped down from her mandate as head marketing, digital business at Network18 Media & Investments Ltd. As part of her recent elevation, she was responsible for the marketing and brand initiatives of Network 18 digital platforms which include FirstPost, MoneyControl, CNBCTV18.com News18 English and News18 Vernacular.

In her previous avatar with Network18, as the head, marketing and digital, A+E Networks|TV18 (the JV between A+E Networks and TV18), she played a significant role in spearheading the growth strategy for the JV, specifically the brand History TV18 and FYI TV18. As one of the key founding members of the JV, she was instrumental in leading the launch strategy of History TV18 and FYI TV18. Her efforts and astute marketing acumen have resulted in both brands being leaders in their respective genres.

The two very popular franchises, OMG! Yeh Mera India and Small Budget Big Makeover in the factual and lifestyle space continue to be runaway hits in the factual & lifestyle genres, contributing to eyeballs not just on linear television but on social and digital platforms as well. Under her watch HISTORY TV18 blossomed into a digital powerhouse delivering more than a billion impressions, annually, and in the process winning multiple awards nationally and globally.

A wearer of several hats, Aiyer has also led branded content function for the JV to create cost-efficient solutions to achieve significant deltas in revenue. From conceptualising and executing display & digital sales solutions to long format branded content, she has been adept at identifying revenue growth opportunities and has successfully executed various content projects across formats and platform

With a career spanning over 19 years, Aiyer is an experienced marketer with comprehensive experience across industries including radio, retail and advertising and has worked with esteemed organizations like Times Network, Reliance Media Network, Star Network and Arvind Brands to name a few.