Mumbai: iTV Network has named Ad Rustle Media Services LLP founder Mukund Setlur as its advisor – sales, strategy, and revenue. He will report to the network’s board. 

In this new role, Mukund will be responsible for strengthening the revenue for the entire network. He will also be responsible for incubating new ideas, delivering breakthrough solutions at iTV network and executing sales strategies aimed at driving growth, said the statement.

“We are excited to welcome Mukund who comes with a demonstrated history of spearheading and scaling business growth,” said iTV Network founder Kartikeya Sharma. “We believe that the market is evolving rapidly, throwing up unique opportunities. He deeply understands iTV network’s vision and will bring in an outside-in view of trends from his experience and expertise. Backed by his extensive sales expertise, we are excited to work with him to strengthen our brand's market position and create new growth streams in the future.”

Mukund is a seasoned professional, with expertise in handling revenue, collections and new business development with the ability to manage large teams as well as to handle multiple functions and activities.

His career spans over two decades with stints in leading media houses and agencies including Network 18, NDTV, TV Today, Sun network, Rediffusion DY&R, Purnima Advertising and McCann Erickson Ltd.

“It’s really exciting to join iTV network as the network is all set to come back with renewed vigour and improved content,” said Mukund Setlur. “I’m sure that there will be a lot of excitement in the days to come. With the enhanced mandate, I look forward to building and enhancing the company’s monetisation roadmap.”