MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has announced that Mona Jain, principal cluster head sales, will now take on the additional role of head revenues, Zee Live. She will closely work with Zee Live COO Swaroop Banerjee and will continue to report to ZEEL advertisement revenue chief growth officer Ashish Sehgal. 

Jain has been a part of the ZEEL family currently heading the North branch at ZEEL and managing the revenue responsibility for channels like Zing, Zee ETC, Zee Anmol and Anmol Cinema, &TV and Big Magic. Subsequent to this, the sales team of Zee Live will get aligned to her and will continue to drive the business goals under her leadership.

Zee Live aims at enhancing consumer experiences across key markets by conceptualising fresh and unique live intellectual properties across genres like music, culture, tech, lifestyle, sport and education.