MUMBAI: Viacom18’s wholly owned subsidiary LIVE Viacom18 has roped in Nitin Alawadhi as national sales head.

Alawadhi joins LIVE Viacom18 from Bennett, Coleman & Co Ltd. (BCCL) where he spearheaded the Integrated Brand Communications and Experiential marketing divisions.

In his new role, he will spearhead the business development team to drive revenues and build a strong clientele across India.

Launched in 2013, LIVE Viacom18 creates large format event IPs such as Vh1 Supersonic, MTV Bollyland, Emerge, MTV Indies Extreme and MTV Indies SPIRO along with international award formats like MTV Video Music Awards India (VMAI) and Kids Choice Awards.

LIVE Viacom18 senior vice president and business head Jaideep Singh said, “Nitin’s experience in successfully driving revenues for the Integrated Brand Communications and Experiential marketing platform will add a great value to the LIVE division at Viacom18. The experience and caliber is apt to be leading a dynamic and ever aggressive brand like ours that is always in a transition for better compliance with market needs.”

Alawadhi added, “LIVE Viacom18 is an iconic brand that works towards simulating marketing led initiatives with entertainment brands of the organisation, producing strong IPs in awards, music and kids’ space. I am truly excited to be a part of this wave that has the potential to change the DNA of brands. I hope my experience helps creating an upsurge in the “LIVE” business and provide unrivalled value to associating brands for strong and lasting partnerships.”