Mumbai: Media veteran Kishan Kumar has joined Star TV Network as executive director. In this role, he will lead the channel business for Malayalam GEC Asianet.
Kumar is armed with 22 years of experience with most of it spent on the media agency side of the business. He was associated with GroupM’s Maxus Global for 13 years.
In his most recent role, he was associated with media agency Wavemaker India as chief growth officer for more than three years.
An alumnus of MICA Ahmedabad, Kumar’s expertise lies in strategic planning, business development, trading, new media, product development and talent management. He was one of the key architects in building Maxus into one of the biggest media agencies in the South of India. He led the South business across Bangalore, Chennai, Kerala and Hyderabad for Wavemaker India.
