Mumbai: Kaumudi Mahajan has announced the position of head of content strategy at Viacom18’s Colors. Mahajan shared the news of her move through a post on LinkedIn.

In the post she said, “My passion lies in the world of entertainment and so even after spending 15 years in it, it has kept me excited, curious and involved. I am grateful to work on brands that I truly admire. When I first started working, I was in awe of the impact Colors had by talking about social realities and now as I experience this brand, I am truly wowed. Looking forward to an incredible journey and can’t wait to learn and unlearn everything I know.”

In her previous role at Meta, Mahajan served as the head of Entertainment Partnerships. During her tenure, she collaborated with diverse teams to unlock substantial value for partners. She also harnessed the power of pop culture to create engaging opportunities on Facebook, Instagram, and WhatsApp.