NEW DELHI: Johannes Larcher will take over as Head of HBO Max International, WarnerMedia, a division of AT&T Inc announced today. It has been reported that Larcher will report to WarnerMedia International Networks chief revenue officer & president Gerhard Zeiler. 

Larcher will take care of the international rollout and management of WarnerMedia’s direct-to-consumer product HBO Max. His first aim is said to be the launch in Latin America, expected in 2021.

Larcher will closely work with WarnerMedia Entertainment Networks Latin America president Whit Richardson and WarnerMedia Entertainment Networks EMEA & APAC president Priya Dogra. 

Larcher comes with a vast experience, he has served as managing director, digital at MBC Group, the Middle East’s leading media company based in Dubai; prior to this he was co-founder and CEO of SubVRsive in Austin, Texas, a WPP funded, Emmy-nominated virtual and augmented reality studio. He was also associated with Hulu as senior vice president, international. Earlier, Larcher was president and CEO of Academy123.