Mumbai: Offbeet Media Group has onboarded media and entertainment veteran Tarun Nigam as its executive director (ED) in a bid to diversify business and widen the company’s portfolio. He will be working closely with Offbeet Media Group founder Jaideep Singh, Bhavya and the group’s creative and strategy teams.

In this role, Nigam will help in the strategic outreach of the group's recent acquisition of 101india.com and lead the teams across other business verticals such as celeb/influencer, branded content, and government sector initiatives, said the company in a statement.

"Tarun's deep understanding of the sector and strong equity within the media & entertainment industry will be of immense value to us. I am confident this will help us strategize and carve out a successful business plan in the future," said Jaideep Singh.

During his two decades of career, Nigam has led various businesses. His previous stints include companies like DDB Mudra, PM Media Solutions, and Starcom. He has also worked with brands like UTV, GroupM (MindShare, Maxus & Mediacom), and Vivaki Partnership Unit, across mainstream media, brand solutions, and digital assignments.

"New age marketing solutions are what will drive brands in the post-pandemic era. The lines between linear and digital media are already blurred and I foresee them merging further," said Nigam on his new assignment. "Offbeet Media Group has the right mix of offerings that can enable brands to make a larger impact on the consumer's mind. I am very excited to join the group and am looking forward to helping create a positive influence."