MUMBAI: Viacom has announced that Herb Scannell and Bill Roedy have been appointed as vice chairmen of MTV Networks.
 

The London based Roedy is currently responsible for MTV Networks’ International operations. He will continue to manage that business, which will be a key driver of MTV Networks’ growth moving forward. Additionally Roedy, will oversee his division’s investments and expansions into multi-media platforms, where international markets will play a vital role in the company’s global multi-platform strategies. Roedy will also continue to lead global public affairs initiatives.

Under his leadership, MTV Networks has pioneered a localised approach to building a global network. This includes more uniquely programmed networks and web sites around the world than any other entertainment company and reaches an estimated one billion people. Through his extensive travels and advocacy for social responsibility, Roedy leads the company's efforts to promote issues important to audiences around the world, including HIV/Aids.
 
 

Scannell will continue to manage the overall businesses of Nickelodeon, Nick at Nite, TV Land, Noggin/The N, and Spike TV. How he will assume additional responsibility for overseeing the development of several new channels and multimedia offerings for MTV Networks in the US. These will target and serve emerging and specialised audiences.

He will also take on responsibility for key MTV Networks’ corporate functions, including business development, HR and creative services.