Mumbai: Global media company Lionsgate India has named Gayathiri Guliani as vice president of licensing and content partnerships, Lionsgate South Asia.

A media specialist with experience of over two decades in the creative and business side of the entertainment industry, Guliani will be closely working with Lionsgate South Asia and networks-emerging markets Asia managing director Rohit Jain, said the company in a statement.

“We at Lionsgate are thrilled to have Gayathiri as the newest member in the team. Her rich knowledge of the media and entertainment landscape in India & South Asia will help our rapid growth and pace immensely," said Jain on the new appointment.

With over 23 years of experience in planning, strategising, content development, green lighting process of the local content films, Guliani has in-depth knowledge and understanding of the licensing markets in India and globally. She has marketed and distributed content to over 70 territories worldwide.

She has worked with well-known entertainment brands like Star TV, Channel V, Viacom 18, Reliance Entertainment Group, and Sahara One Motion Pictures to name a few. Prior to joining Lionsgate India, she was with Sony Pictures India as director of international business and revenues. She is a key opinion leader in various forums like FICCI and a recipient of the youngest achiever award for international distribution.

“It is a privilege to be a part of a company that holds a strong brand legacy that’s iconic. Excited about taking the vision ahead and building new partnerships. I’m looking forward to establishing path-breaking milestones with the help of the Lionsgate India team," stated Guliani.