MUMBAI: Enterr10 Media has appointed Deep Drona as the COO. In his new role, Drona will report directly to Enterr10 MD Manish Singhal. As the COO, he will be responsible for the overall growth of the organisation. Also in the portfolio are Enterr10 Movies and Bhojpuri Cinema.

Drona aims to bring in synergies in the operations across the entire organisation and scale up revenues of the entire group. His latest assignment was with ITW Consulting as chief business officer, where he streamlined and scaled up the business with new revenue streams in a short span of time.

“We are very excited to have Deep Drona in our group at this critical juncture to contribute and lead the change and build the perception of the organisation and take the group to newer heights. Deep with his experience in the media business has successfully led large teams and big revenues in Hindi entertainment and sports space successfully,” said Singhal.

With over two and a half decades of experience, Drona  joins Enterr10 Media post his stint at ITW Consulting and prior to that a very long and very successful stint at SPN India where he was cluster head – Sales (Movies & Sports) of all Sony Sports channels and Movie channels MAX, MAX-2, FTA- Sony WAH.

Drona has also led the sales launch initiatives of the sports cluster before the buyout of Ten Sports and the music channel MIX and the movie channels Max 2 and WAH. He has under his leadership successfully delivered the first 10 seasons of IPL, ICC Events and other marquee Indian cricket bilateral tours of South Africa, England, Australia and others. FIFA, WORLD CUP’s, WWE, La Liga, Champions League and SeriaA were some more properties that were helmed during his stint at SPN.

Prior to SPN, he was with SABTNL where he set up sales operations and also launched successfully SAB TV. He launched his TV career at Nimbus Communication.