Mumbai: ProducerBazaar, a platform in decentralised intellectual property rights (IPR) management, analysis, and trading, has announced the appointment of Bhakti Kandalkar as content syndication head. Bhakti brings with her over two decades of extensive experience in the media industry as a content strategist, further strengthening Producer Bazaar's leadership team.

Bhakti Kandalkar is a recognised name in the media industry with exceptional expertise in content strategy and planning. She has held prestigious positions, including global content lead as director of content strategy and planning at ZEE5, where she led platform content strategy and curated a diverse range of global content. Bhakti's career is marked by her strategic vision, leadership, and deep understanding of the media landscape, helping major media houses secure premium content and drive viewership. Her skills include content creation, acquisition, syndication, market analysis, trend identification, team leadership, negotiation, business planning, budget planning and platform planning and promotions.

At ProducerBazaar, Bhakti will leverage her extensive experience to drive the syndication business, expand the platform's reach, and forge new partnerships within the media and entertainment industry. Additionally, she will head international syndication and trade content through ProducerBazaar globally, ensuring that the right content is placed on the right platform. Under her leadership, ProducerBazaar will enhance its global licensing operations, offering verified and certified content, and making it more accessible to international buyers.

ProducerBazaar’s approach is not just about aggregation, syndication, and licensing; it’s about implementing a 21st-century content strategy that sustains subscribers and enhances creators with planned outcomes. The platform aims to revolutionise the IPR management space, ensuring that the story of Indian regional films scales effectively with great content by identifying, acknowledging, and acquiring it proficiently.

“We are thrilled to welcome Bhakti Kandalkar to our team. Her vast experience and deep understanding of the media industry will be invaluable as we continue to innovate and expand our platform. Her expertise in the media industry will undoubtedly contribute to our mission of revolutionizing the IPR management space,” said ProducerBazaar founder & CEO GK Tirunavukarasu.