Mumbai: 9X Media’s chief business officer (CBO) Punit Pandey has taken additional charge of revenue for the network. Being part of 9X Media’s executive team, he will continue to work closely with the board of directors to drive the next phase of growth for the network.

An industry veteran with over 30 years of experience in business development, Pandey will now guide and mentor the sales team at 9X Media.

Pandey’s deep understanding of the world of media and technology, his robust experience in cross- and multi-platform marketing and advertising, will prove extremely crucial in putting the network on the growth trajectory. Before getting into the business role at 9X Media, he successfully led the national sales team at 9X Media for over two years when the channel was launched in 2007.

He has also worked with some of the most iconic media brands like MTV, Zee TV, Rediff.com, Radio Mirchi, Mid-day, and the Reliance Enterprise Business, among others.

“I am extremely proud to be a part of 9X Media since the network’s inception in 2007. From a single music television channel, 9X Media has evolved into India’s largest music television network comprising platforms both television and digital,” said Punit Pandey. “I am excited to take charge of ad sales in these challenging times. I am also delighted to take our network’s large tribe of happy young music and entertainment consumers across screens, to the marketplace! My priority as revenue head is to steer the network towards the next phase of growth.”