MUMBAI: Rajitta Hemwaani has joined as senior vice president 9X Media and will head SonicX, a new business division initiated to tap the business potential and talent of independent music content.
Hemwaani would be reporting to 9X Media managing director Pradeep Guha.
Prior to joining 9X Media, Hemwaani was with a digital radio platform Audioboom UK as the India head. With a career spanning over 20 years, Hemwaani has worked with Star TV Network for two years from 2013 to 2015 as VP content and was also associated with Universal Music Group from 2008-11.
"9X Media has always nurtured and encouraged talent by providing them appropriate platforms through the Network's properties of music channels and content portals. As the Company gears up to discover, nurture and proliferate independent music content and talent, Rajitta’s rich and diverse experience will be of immense value," said Guha.
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9X Media appoints Rajitta Hemwaani as Sr. Vice President for SonicX
