MUMBAI: 9X Media, a music television network has appointed Kavita Vohra as vice president – ABC sales, north, and east. Audience Brand Connect (ABC) is a specialised division that helps brands to create intellectual properties and narrate their brand stories beyond the 30-second ad format.

Vohra will further strengthen the ABC division in northern and eastern India. She will help brands to connect with their consumers by offering innovative brand properties with better shelf lives. She will report to 9X Media chief revenue officer Pawan Jailkhani.

Prior to joining 9X Media, she was responsible for driving media investments for Unilever India across genres except for regionals. With an an illustrious career spanning over 17 years, Kavita has worked with key media agencies like Group M, Zenith Optimedia and Havas Media in planning and buying roles with a spectrum of clients like Bharti Airtel, Nestle, Hyundai, Samsung to name a few.

Jailkhani said, “I am pleased to announce the appointment of Kavita Vohra as VP ABC Sales North & East. Kavita’s wide experience across a spectrum of industries will be an asset to the ABC division which provides clients a great platform to have unique, purposeful and entertaining engagements with their consumers. Our youth-centric content and the wide reach across HSM (Hindi speaking market) through our music channels, has always given us better insights into this business.”

Vohra said, “Brands are looking for innovative solutions to connect and engage with consumers and I am delighted to be a part of Audience Brand Connect division of 9X Media which will bring this association alive.”