MUMBAI: The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Rajya Sabha MP and founder of Zee Dr Subhash Chandra said, “The anchors who appear on news channels often appear to give colour to a particular story. The viewers who really want to follow, or just know about the news are left with no choice but to watch that anchor. We at Zee sensed this urgency and decided to come up with an alternative which will just give news, without any views. And this is how Zee Hindustan was born.” Camera never lies, and with this new channel, the story will speak for itself and the viewers will get the correct news stories, he added.

He also said, “Since the inception of television news in the country, nobody has thought about giving the viewers a channel which can serve this basic purpose. Zee Hindustan fills that void.”

ZMCL managing director Ashok Venkatramani said, “The country is heading towards the biggest election battle. In a forced opinionated environment, Zee Hindustan will definitely break the clutter and create a niche for itself amongst viewers. The news in purest form and variety of content will put the channel apart from others”.

ZMCL editor in chief Purushottam Vaishnav said, “It has been a strenuous two-month-long journey for all of us and my team did a commendable job in launching this channel in such a brief time. Zee Hindustan will give you news, without any views.”

Zee Hindustan is a 24-hour Hindi TV news channel and a part of Zee Media Corporation Ltd. It was launched in May 2017 with the motto 'States Make The Nation'.

“This was the day 91 years back when my great grandfather founded the firm, which is today's Essel,” Dr Chandra had tweeted on the channel's launch.