MUMBAI: Zee Cafe has announced the launch of a sitcom Joey. The comedy kicks off on 12 July Wednesday at 9:30 pm.

Joey says good-bye to a time when his friends were his family and welcomes the chance to turn his family into his friends. After reuniting with his high-strung sister Gina (de Matteo), a strong and sexy hairdresser, Joey shares an apartment with her genius 20-year-old son, graduate student Michael (Costanzo), who literally is a rocket scientist. What Joey lacks in book smarts; he more than makes up for with his people skills, making him the best new friend his nephew could ask for. Joey quickly befriends his hot married neighbour, uptight lawyer Alex Garrett (Anders) who is also the apartment superintendent. All he needs now is for his tough-talking, old school agent, the tact-challenged Bobbie (Coolidge), to get off the casting couch and get him some acting work.

Created by Shana Goldberg-Meehan (Friends) & Scott Silveri (Friends), Joey is executive produced by Kevin S. Bright (Friends), Goldberg-Meehan and Silveri.