NEW DELHI: Zee Business, the business channel from Zee Media Corporation Ltd. continues its trend of being the No. 1 business channel has proved that it is the most preferred business channel in India and has been a resounding hit. As per the latest TAM data, the channel is No. 1 in terms of viewership, leaving behind the competition.
India’s first 24 hour Hindi business channel, Zee Business has emerged as the nation’s preferred source of business news amongst all English & Hindi business channels. Zee Business tops the charts with highest GTVT’000 of 1901 (Source: TAM, TG: CS 25+ Male ABC, Market: HSM, Period: wk 45 '13), which is even higher than all English business channels put together.
Going by its philosophy “Aapka Faayda”, the channel strikes right balance with national and international business news. Zee Business give a complete and comprehensive update about the markets to its viewers, and takes credit in expanding the viewership for business channels beyond the stock market trading hours with an aggressive evening programming and a varied weekend line-up.
Alok Agarwal, CEO Zee Media Corporation Ltd said, “We are glad that our viewers have put us in No. 1 again which shows our efforts have been accepted and rewarded by them. We will keep on trying to provide them best content in the future as well.”
Samir Ahluwalia, Editor, Zee Business said, “We are thankful to our educated and empowered viewers for making us no. 1. We promise to deliver better programming mix and content which will be successful in educating & empowering the viewers. It has been our constant endeavor to deliver relevant and useful content to the viewers on a daily basis, and this is the reason why we have been preferred over the competition”.
About Zee Business
Zee Business, was conceived to offer ‘information’ and ‘insight’ and bring business and economy coverage to the viewers in their own language. It is the channel to profit and wealth and strives to create an entrepreneurial climate in the country that can help stimulate innovation and drive economic growth. ZEE BUSINESS continuously strives to empower viewers on smart decision-making related to investments, savings and spending. It endeavors to meet the highest standards of editorial excellence and always make its content relevant to the work and lives of its viewers.
