other states may do well to borrow a leaf from the Andhra Pradesh government, which is partly sponsoring the participation of Hyderabad’s animation industry at this year’s Mipcom.
More specifically, the AP government is funding the stand fees for two Hyderabad-based companies – Green Gold Animation and Discreet Art.
“The government is partly funding our participation at the event. And this goes up to 50 per cent of the total stand fee. It can go up beyond 50 per cent depending on the response we get,” informs Green Gold Animation vice president -business development Govinda Talluri.
Creator of the popular animated character, Chhota Bheem, Green Gold Animation, has been participating in Mipcom since 2007. “Though we didn’t go in 2011-2012, this year, since the Andhra Pradesh government decided to support the companies based in Hyderabad for events like Mipcom, we, along with Discreet Arts and 20 (approximately) people from the AVCGI association will represent AP at Mipcom this year,” adds Talluri.
We will be targeting European and South American countries at Mipcom, says Green Gold Animation vice president -business development Talluri
AVCGI or Animation, VFX, Comic & Gaming Industry of AP is a recently formed association by the animation industry in Hyderabad with the aim of garnering support from the AP government for its proper functioning.
Apart from Chhota Bheem, which is Green Gold’s biggest property, it will also take other animated characters Mighty Raju and Arjun to Mipcom. “We plan to come up with a theatrical for Mighty Raju by next year and so, will use Mipcom to create a buzz about the movie. Also Arjun, a show that we have created for Disney, will form part of our offering to buyers,” says Talluri.
For all these years, Green Gold catered to Indian and South East Asian markets and recently sold its content to USA and Canada. The major is now aiming at European countries like France, Germany, Spain and South America. “This is not an exhaustive list, we want to reach out to as many markets as possible,” adds Talluri.
Enthused by the government’s support, Green Gold aims to present its library of 8,500 minutes of original content to a global audience. “Also, with our 174-episode Chhota Bheem being sold to eight countries, we would definitely want to expand our reach and get noticed,” says Talluri.
With the largest content sale market cum conference just 15 days away, the company is busy scheduling meetings with buyers. “Though a few meetings have already been fixed, we are also pitching in for more buyers,” he says. The company will primarily target television as the preferred platform. “Once we are there, getting to other platforms will not be difficult,” he rounds off.
