MUMBAI: For the first time, television content from the Warner Bros. Home Entertainment Group has been made available on a download-to-own basis in the US.

The company has entered into a licensing agreement with CinemaNow Inc. Under this agreement, CinemaNow will be able to sell Warner Bros. TV's products electronically. Customers can legally purchase and download content from Warner Bros. through the website, www.cinemanow.com.

"We're very excited to add Warner Bros.' content to our electronic-sell-through offering and to be the first to make Warner Bros. Television's product available on the open Internet for purchase," said CinemaNow president Bruce Eisen.

CinemaNow recently struck a licensing deal with Buena Vista Home Entertainment.

The Warner Bros. TV series already available from 1 June include Babylon 5 and Dukes of Hazzard, with additional titles to be added soon. In addition, movies such as Harry Potter and the Goblet of Fire, The Matrix and 2001: A Space Odyssey are also available through this facility , informs an official release.

Also, as soon as DVD releases hit retail stores, they will simultaneously be available on the site. These include, Firewall and 16 Blocks to be out on 6 and 13 June respectively. All content will be copy protected by Microsoft's Windows Digital Rights Management software, adds the release.

"This is an important step for our US distribution efforts," said Warner Bros. Home Entertainment Group SVP Digital Distribution Jim Wuthrich. "This is one more way for consumers to enjoy Warner Bros. high quality digital entertainment."

Besides Warner Bros., and Buena Vista, CinemaNow has agreements in place with content providers including 20th Century Fox Corp., ABC News, The Walt Disney Co., HDNet, Lionsgate, Metro-Goldwyn-Mayer Inc., Miramax Films, NBC Universal, Sony Entertainment Corp. and Sundance Channel.