MUMBAI: Bennett Coleman & Co Ltd. (BCCL) has fused the distribution team of the two channels Zoom and Times Now to drive in penetration and bring in revenues. The distribution will be overseen by the newly appointed VP- distribution Vikram Thukral.

Thukral fills in the space vacated by Hitesh Sabharwal who was handling the distribution aspect of Zoom.

Vikram Thukral will be reporting to the Times Now CEO Sunil Lulla and Zoom CEO Suresh Bala respectively. At Star, Thukral has led each of the regions of east, north and west expanding Star's household reach and earning significant revenues from distribution, informs an official release.

And the distribution teams of both the pay channels; the glamour and lifestyle channel Zoom and the English news channel Times Now will be reporting into Thukral.

In a joint statement issued, Bala and Lulla stated, "We welcome Vikram's leadership and believe both channels will be served better with combined efforts, in growing each channel's household reach."

Over the next few weeks, both channel teams will be integrated for a common customer facing team. Time Now is owned by Times Global Broadcasting (A Times Group & Reuters Company) and Zoom is fully owned by Bennett Coleman & CO Ltd.