MUMBAI: VIL Media Pvt Ltd-owned V6 News, a 24-hour Telugu satellite news broadcaster, is set to launch a general entertainment channel.
V6 News, launched in March 2012, managed to gain popularity among the audience in Hyderabad and Telangana market within a short span of time. Earlier, it was reported that Teenmaar news had become the most watched news program for the channel.
The network has executed a soft launch of its GEC, starting test transmission service on Intelsat17 satellite at 66.5 degree east. Indiantelevision.com has also learnt that V6 News' GEC will be a free-to-air (FTA) channel.
In 2016, V66 News had asked Broadcast Audience Research Council India (BARC India) to suspend its ratings review for some weeks. The channel then temporarily suspended the review of its viewership owing to suspected mala fide practices.
Later in 2015, during week 31 to 34, the channel had scored an average of 192 GRPs against 172 GRPs clocked by its competitorTV9 in the Hyderabad market. V6 News was the fourth most watched Telugu news channel during the first 7 weeks of 2018 with 214,283 impressions. The network’s viewership seems to be growing with time, moving to rank 4 in week 5 and to rank 3 in weeks 6 and 7 of 2018.
Even in week 24, the channel garnered the third position with 22609 impressions, with TV9 Telugu being the leader with 34623 impressions and NTV Telugu securing second position with 28573 impressions.
Considering Star Maa, Zee Telugu, Gemini TV and ETV Telugu and among others are the players in the Telugu market that V6’s GEC will have to compete with, it would be interesting to note what the channel has in store for the audience in its bid to differentiate itself from the pack.
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