MUMBAI :In continuation of its efforts to bring Bollywood closer to its audiences, UTV STARS – the official channel of Bollywood will extend its hugely successful on-ground property to an on air show titled “Parachute Advansed Tender Coconut Hair Oil Presents Stars In Your City” premiering on Sunday 19th of May 2013. “Parachute Advansed Tender Coconut Hair Oil Presents Stars in Your City” is a unique format wherein the stars will go on a journey for a day to a city of their choice from across the country. Each episode will feature one star and their journey along with a special meet and greet with five of their biggest fans from the city.
UTV Star’s and Bollywood fans viewers will get to see their favorite celebrities experience the specialties of cities such as Lucknow, Jaipur, Ahmedabad, Chandigarh, Indore, Bhopal, Pune, Surat, Kolkata and many more as they try local street foods; go shopping and sightseeing and indulge in various cultural activities much like their fans. The show will be a 10 part series hosted by Garima Kumar, a popular name in the entertainment journalism and a host on UTV Stars.
“UTV Stars brings Bollywood closer to its audiences and Stars In your City is a continuation of this philosophy. This initiative is a unique opportunity for our viewers to experience Bollywood – Touch Feel believe. ‘Stars in Your City’ has been a successful multi-city on-ground activation the show is a natural extension to take the experience of the stars and their fans on air. The show will reach out to a much larger audience and the fan base of each of the stars featured in the episode”, said Indrajit Ray, Director – Content Disney UTV Media Networks.
Stars that will be seen on the show are Huma Qureshi, Richcha Chadha, Yami Gautam, Amrita Rao and many more. Huma will be seen visiting the land of Nawabs, Lucknow. Richcha Chadha will be seen enjoying the experiences offered by the pink city of Jaipur. Yami Gautam will be seen exploring her own home town of Chandigarh, and delve into some farming and enjoying the local treats, while actress Amrita Rao enjoys Ahmedabad through a shopping trip at the local markets, a kite making lesson and kite flying with a fan family.
The property is supported by an extensive marketing campaign comprising outdoor, digital and radio promotions in the respective cities by UTV Stars. While the Travel Partner for this initiative is Jet Airways.
