MUMBAI: Australia-based television distribution company Zebra has expanded its Asian operations by opening an office in Beijing. Zebra is currently supplying movies, dramas, music and comedies to some of Asia's largest broadcasters.

The most recent agreement Zebra had agreed into was with the sale of over 300 hours of music content to China, which will start rolling out early next month.

"Zebra is quickly becoming one of Asia's largest and most dynamic television distribution companies," said an official release. China is one of the fastest growing television industries and we feel it is important to have a team of people on the ground to service the requirements of the numerous broadcasters opening their doors to western programming," observed the release.

"Instead of meeting with a broadcaster and trying to sell a defined catalogue of product, we now gain a detailed understanding of their requirements and the expectations set by their audience and advertising partners. A range of suitable product is then presented that fits within the broadcaster's budgetary parameters and marketing guidelines," the release concluded.