NEW DELHI: Ex-BARC CEO Partho Dasgupta, who was arrested earlier this month in connection to the alleged TRP manipulation scam, has been sent to 14-day judicial custody by 8th Esplanade magistrate court in Mumbai. 

Dasgupta, who was produced before the court after his police custody ended, also filed a bail application. His lawyer Kamlesh Ghumre argued that Dasgupta was CEO of the Broadcast Audience Research Council but there was a board of directors and a disciplinary committee above him. The bail plea will be heard on January 1. 

Dasgupta, the 15th person arrested in the alleged scam, was named the ‘mastermind’ of the scam by Mumbai Police’s Crime Intelligence Unit. It has been alleged that Dasgupta was getting money from one of the accused channels in return for the favours he was doing to them by rigging TRPs.