New Delhi : Independent agency TRA has ranked Zee News as the 'Most Trusted Hindi News Brand' in its latest 'Brand Trust Report India Study 2020'.

The agency conducts research across categories, and has evaluated the news channel on brand intelligence and data insights.

"Based on the reviews of the consumers TRA announced Zee News as the most popular Hindi News Channel. Over the years, TRA has embarked on developing the right method to quantify brand trust, and based on the attributes of trust, positive intent, and relevant competence, it has awarded Zee News as the most trusted Hindi News Channel," the channel said in a media statement on Wednesday.

CEO & editor-in-chief Sudhir Chaudhary said, this award is a result of honest effort of the entire team of Zee News. "Reporting became especially more challenging in the harrowing pandemic times. The audience expected a more realistic overview of the scenario. Zee News has always taken leaps and bounds to provide a more realistic and authentic ground report every time. At this troublesome time, Zee News emerged as a winner and showcased the importance of unbiased and neutral news reporting."

According to Chaudhary, India has always trusted Zee News when it comes to the biggest stories. "Being one of the important pillars of the nation, media is expected to be analytical, critical, and neutral; The Most Trusted Hindi News Brand 2020 shows that Zee News has lived up to the expectations of the audience and exhibited true professionalism in its news reporting and analysis," he added.

It's popular news show DNA also covers key news details and brings in-depth analysis to engage viewers.

Zee News is one of the 14 channels that fall under the umbrella of Zee Media. "The biggest award for Zee News is the love of its viewers and their unending support, and with Most Trusted Hindi News Brand 2020 award in its list of laurels, it cements its position even stronger," stated the channel in a statement.