MUMBAI: Times Now’s marketing head Anuj Katiyar has joined BTVi as the head of marketing and research.

A source close to the development confirmed the news to www.indiantelevision.com that Katiyar has replaced Shivi Chopra. Katiyar will report to BTVi COO Monica Tata.

BTVi COO Monica Tata said, “We believe that Anuj's expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help BTVi brand to scale new heights.” Katiyar said, “BTVi comes from an extremely strong lineage of great content. This year, we will focus on building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”

Katiyar's previous stint was with Times Now as the marketing head. He worked with Times Now for over two years. Before joining Times Network, he worked with Zee Learn as the head of marketing and research.

A post-graduate from N.L. Dalmia Institute of Management Studies and Research, Katiyar was also associated with the companies such as UTV where he worked as the senior manager of marketing, and Viacom 18’s Colors as the marketing manager.